Instagram Competitor Analysis

Instagram competitor analysis tool, done for you every week

Trackye is a free Instagram competitor analysis tool for creators, brands and businesses. Add the competitor Instagram accounts you watch, and it tracks their public Reels, carousels and posters every week, flags the ones that beat their usual reach, and shows which formats and hooks win most often. You get a weekly plan of posts to make, each with a script, caption and hashtags.

What you get

  • Your competitors' breakout posts, every week
  • Winning formats and hooks across your niche
  • How your own posts compare
  • A weekly plan of posts to make, ready to film

Live preview · No signup needed

Try a live Instagram audit

Official read-only APIs

How it works

We do the research. You make the content.

No more hours scrolling competitors and guessing why their posts took off. Trackye finds the winners, explains them, hands you a plan to make your own, and shows you the Google searches to win.

  1. 01

    Find what's winning

    Trackye scans Instagram and YouTube in your niche every week and flags the posts that beat the account's usual views, the ones already proven to work.

    Scans
    Every week
    Flags
    Viral outliers
  2. 02

    Know why it worked

    Each winner is broken down instantly: the hook and its type, the structure beat by beat, the on-screen text, the style and the call to action.

    Breaks down
    Hook, beats, style
    Ready
    Instantly
  3. 03

    Get your creation kit

    Pick one of ten proven hooks and get everything you need to make your own version, written for your niche and your audience.

    You get
    Script or poster recipe
    Then
    You create it
  4. 04

    Own the searches

    See what people search on Google, which searches your site shows up for, and which ones rivals' websites target. Get keyword-rich Google Business posts and keywords for your website.

    Reads
    Your Search Console, rivals' sites
    You get
    Google posts, website keywords

Your creation kit

Everything to make it. For every winner you pick.

Then you create it your way: film it on your phone, design it in Canva, or use an AI generator. You post it when you're ready.

  • Reel or Short script

    Shot by shot: what to film, on-screen text and voiceover

  • Poster recipe

    Headline, layout, colours and the photo to take

  • Caption & description

    Written for Instagram, Facebook, YouTube or Google

  • Hashtags

    Niche and local, mixed for reach

  • Prompt for your tools

    Paste into Canva, CapCut or an AI image or video app

  • Google keywords

    Searches you and rivals rank for, in Google Business posts

Why Trackye

Built to outrank. Priced to stay.

Not another bloated script wrapper — six built-in advantages for creators, local businesses, and agencies.

All-in-one organic stack

Social + Search + Local SEO Trifecta

Most tools only track Reels or Shorts. Trackye pairs viral Instagram & YouTube research with Google Search Console, competitor website keywords, and Google Business Profile posts.

Zero copy-paste risk

5-Word Anti-Plagiarism Guard

Trackye borrows only the viral structure, pacing, and hook archetype — never the words. A hard 5-word overlap guard rejects drafts that echo a competitor's transcript.

Built for Indian & global creators

Native Hinglish, Hindi & English

Switch smoothly between crisp English, Devanagari Hindi, and natural Roman Hinglish — matched to your brand's real tone without robotic literal translations.

One winner, every feed

Cross-Platform Adapt For

Turn any outlier or research insight into native formats for Instagram Reels, YouTube Shorts, YouTube Long-Form, and Google Business Profile in one click.

Clear gap analysis

Your Posts vs. Niche Benchmarking

Stop guessing why competitors grow faster. Compare your own channel's cadence, hooks, and winning formats side-by-side against top niche outliers.

₹999/mo · $15/mo

10-Brand Pro Economics & MCP

Up to 10 brands with all channels, autopilot refresh, no expiring credits, a 14-day full refund guarantee, and a native MCP connector — at a fraction of $49–$199 tools.

Pricing

Forever Free. Pro when you scale.

Start on Forever Free with 5 video analyses a month and zero card risk — or unlock all 10 brands, daily autopilot research, and MCP with a 14-day full refund guarantee.

Free

No card required

Know what to post, every week

Free forever

₹0 / $0 · No credit card required. Direct access on signup.

  • 5 video analyses a month: from competitors or any pasted YouTube/Reel link (YT up to 5 min)
  • 1 brand, 1 channel: Instagram, YouTube or Google Business Profile
  • Weekly research: what accounts like yours post and what people search, when you tap refresh
  • Original scripts & captions: English, Hindi or Hinglish with 5-word anti-plagiarism guard & cross-platform Adapt for
  • Google Business Profile posts: keyword-rich, built on real local searches
  • Weekly email: this week's plan in your inbox

Pro

14-day full refund

10 brands · All channels · MCP · No credit expiry

$15/mo

Prepaid, no auto-renew · Annual $150/yr (2 months free) · 14-day money-back guarantee.

Everything in Free, plus:

  • Up to 10 brands: all channels unlocked (Instagram, YouTube & Google Business Profile)
  • Research on autopilot: automatic weekly + daily manual refresh, no expiring credits
  • Viral breakdowns & transcripts: why Reels & Shorts broke out, full transcripts & niche benchmarking vs. your posts
  • Competitors' search keywords: see what their websites rank for on Google + local SEO keyword clusters
  • Custom voice & mid-week breakout alerts: match your writing samples and get notified on 5× competitor spikes
  • MCP connector: connect Trackye directly to Claude, ChatGPT or Cursor

Start Forever Free with zero card risk. Upgrade to Pro at $15/mo inside the app — protected by a 14-day 100% money-back guarantee with no auto-renew and no expiring credits.

  • No credit card required
  • Free plan, forever
  • Upgrade inside the app anytime

Your AI content researcher

Stop guessing what to post. Post what's winning.

Set up in 2 minutes. Your agents find what's going viral in your niche, explain why it worked, and hand you the script, caption and hashtags to make your own version.

Start free
  • Free forever for one brand
  • Official Meta & Google APIs
  • Read-only: you create and post

FAQ

Instagram Competitor Analysis: questions

Have a question about your own account or niche?

Chat on WhatsApp
How do I analyse my competitors on Instagram?

Add their Instagram handles to Trackye. It reads their public posts every week, scores each against that account's usual performance, and explains the ones that broke out. No spreadsheets and no scrolling their feeds.

Is it safe? Does Trackye log in to my competitors' accounts?

Trackye only reads public posts, the same posts anyone can see. Your own accounts are connected read-only, and nothing is ever posted for you.

Can I see how my posts compare with competitors?

Yes. Winning patterns show the formats and hooks working in your niche and how your own posts compare. It's included in Pro and previewed on Free.

Does it track competitors' Google rankings too?

Yes. Trackye shows the searches your competitors' websites rank for on Google, next to the searches your own site appears for, so you see which ones to go after.