Why likes + comments still reveal outlier Reels
Because Instagram hides view counts on other accounts through official APIs, comparing likes and comments against an account's own recent median reliably surfaces which Reels, carousels, and posters sparked saves and shares.
Separate formats before choosing what to film
Compare Reels with Reels and carousels with carousels. In Trackye's Winning patterns view, you can see which format and hook type wins most often in your niche alongside your own account's median.
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